As It Was hitmaker Harry Styles stars in the new HA HA HA campaign for Gucci, shot by British photographer Mark Borthwick, who captures the British singer in scenic elements of everyday life, posing in jackets, formal suits, and Prince of Wales coats.

The collection, first announced in June 2022, is said to be inspired by Styles' friendship with Gucci creative director Alessandro Michele, and the British singer commented 'I’m so happy to see this project finally come to life. I’ve known Alessandro for years now, and he’s always been one of my favourite people. I’m always inspired watching him work, so doing this collaboration with my friend was very special to me.'